We ran the playbook by hand first.

    Portrait of Özlem Değirmenci Gülser

    Özlem Değirmenci Gülser

    16 years in technology commercial roles. Growth strategy, GA4 and attribution across 20+ EMEA growth stacks.

    Portrait of Dilara Holat Güldiker

    Dilara Holat Güldiker

    Ex-Insider, Amazon and Watsons. Leads performance marketing, retention and the Sprint Planner activation loop.

    Team

    Portrait of Hitesh Chopra

    Hitesh Chopra

    Ex-Accenture. Owns the Claude integration, Health Score engine and connector framework.

    Portrait of Kadri Buğra Özütemiz, PhD

    Kadri Buğra Özütemiz, PhD

    Machine learning and the LLM recommendation pipeline.

    Portrait of Tolga Uzun

    Tolga Uzun

    Data pipeline, API layer and the Google connectors.

    Portrait of Ceren Baran

    Ceren Baran

    Freemium acquisition funnel, onboarding and free-to-paid conversion experiments.

    Portrait of Doğukan Rendeci

    Doğukan Rendeci

    Paid acquisition, revenue ops and attribution modelling on our own stack.

    Advisor

    Portrait of Lawrence Du Pre

    Lawrence Du Pre

    Enterprise SaaS and GTM across EMEA and North America. Advises on sales motion and channel partnerships.